Marketing - BSc (Hons)

Course overview

Statistics
Qualification Bachelor's Degree
Study mode Full-time, Part-time
Duration 3 years
Intakes September
Tuition (Local students) $ 33,826
Tuition (Foreign students) $ 48,447
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Admissions

Intakes

Fees

Tuition

$ 33,826
Local students
$ 48,447
Foreign students

Estimated cost as reported by the Institution.

Application

Data not available
Local students
Data not available
Foreign students

Student Visa

Data not available
Foreign students

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Entry Requirements

  • A level: ABB
  • GCSE: Mathematics grade C
  • Other equivalent qualifications accepted by the university.

English Language Requirement:

  • Undergraduate applicants from the UK are required to have an appropriate grade/score in an approved examination in English Language, usually a grade C (or above) in GCSE English language or an acceptable equivalent.
  • Students whose first language is not English, and who live/study in a non-majority English-speaking country are required to have an appropriate grade/score in an approved English language examination. We recommend taking a Secure English Language Test (SELT) such as IELTS or Pearson (PTE).
  • Five passes at GCSE grade C or above, including English Language or Use of English (IGCSE English as a Second Language, grade B), and at least two subjects at A level;
  • Three passes at GCE A level and a pass at grade C or above in GCSE English Language or Use of English.

Curriculum

Stage 1
Possible modules may include:

  • Business Skills & Employability
  • Introduction to Management
  • Introduction to Statistics for Business
  • Global Business Environment
  • Introduction to Business Modelling
  • Financial Accounting, Reporting and Analysis
  • Introduction to Marketing
  • Microeconomics for Business

Stage 2
Possible modules may include:

  • Business Ethics and Sustainable Management
  • Branding
  • Buyer Behaviour
  • Creativity, Innovation and Organisation
  • Marketing Strategy
  • Marketing Research
  • Operations Management

Stage 3
Possible modules may include:

  • Digital Marketing Applications
  • Marketing Communications
  • Decision Analysis
  • International Marketing
  • Corporate and Business Strategy
  • Marketing Management Project
  • Macroeconomics for Business
  • New Product Marketing
  • Digital Marketing Strategy
  • Contemporary Management Challenges
  • Enterprise
  • Diversity in Organisations
  • Simulation Modelling
  • Service Management

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